The chosen topic: “organic milk”
මේක මම උපුටා ගත්තේ WA University එකෙන්. guide එක තියෙන්නේ English වලින් නොතේරෙන තැන් විතරක් සිංහලෙන් පැහැදිලි කරන්නම්. ඔබට ජය
Keywords come first....
The first thing I do when commencing my research for content is to start with keywords. There is no sense in trying to figure anything else out until you have some keywords to work with. I personally use Jaaxy (Jaaxy කියන්නේ WA University එක ඇතුලේ තියෙන keyword research tool එකක්. ඒක ගැන worry වෙන්න එපා.)
The first thing I naturally type into Jaaxy is “organic milk”. This has instantly given me a ton of ideas. This has offered me several different ideas right away.
organic valley milk
organic goat milk
organic cow milk
organic powder milk
organic milk coupons
organic milk benefits
organic almond milk
organic milk production
etc.
Competition is the FIRST THING...
Competition එක ගැනත් පොඩි හැදින්වීමක් කරන්නම්. දැන් අපි හිතමු dog කියල Google එකේ ගැහුවා කියල. අප්පේ Dog කියල ලියල තියෙන website කියක්නම් මේ ලෝකේ ඇතිද?
About 2,580,000,000 results (0.53 seconds)
අම්මෝ මෙච්චර result තොගයක් තියෙනවනේ. ඕකට rank කරන්න නම් ඉතින් Google එකේ CEO වෙන්න වෙයි. දැන් අපි dog facts කියල ගහමු බලන්න.
About 998,000,000 results (0.51 seconds)
result එක අඩු වුණා නේද? එත් තාම competition එක වැඩි.
dog facts for kids කියලත් ගහමු බලන්න.
About 203,000,000 results (0.54 seconds)
එන්න එන්න competition එක අඩු වෙනවා නේද? ඔහොම් යනකොට competition අඩු long tail keyword හොයාගත හැකි.
ඔන්න එහෙනම් තව පොඩි secret එකක් කියන්න යන්නේ About 203,000,000 results තිබ්බට Google එකත් බයිලා කෙලින්නේ. මොකද ඔච්චර competition එකක් නෑ ඇත්තම කිවුවොත්.
අපි එක Google දෙයියන්ගෙන්ම අහල බලමුද?
Page 17 of about 162 results (0.70 seconds)
Trick එක තේරුනාද මන්ද.
මම කලේ Google එකේ යට තියෙන pages වලින් last page එකට ගියපු එක. කෝ දැන් අර About 203,000,000 results නැනේ. එක තමා කියන්නේ Google දෙයියොත් බයිලා කෙලින්නේ කියල.
දැන් ඇත්තටම අපිට beat කරන්න තියෙන්නේ web පිටු 162 නේද. Jaaxy එකෙන් කරන්නේ ඕක තමා.
Ah තව පොඩි දෙයක් අමතක වුන කියන්න මම keyword හොයාගත්තේ Google instant හරහා. එක ගැන දැනගන්න පහල තියෙන ලින්ක් එකෙන් ගිහින් video එක බලන්න.
Alphabet Soup Technique - 2018 Edition
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Traffic for any given search term is meaningless if you cannot get a ranking in the search engines (primarily Google). That is why the competition is the absolute FIRST thing I look for when analyzing keyword data.
As you can see below, the term “benefits organic milk” has a very low competition...only 38 pages in Google have this exact term on it (which QSR indicates).
QSR කියන්නේ quoted search result කියන එක. එකියන්නේ Google එකේ quotation marks ඇතුලේ මොකක් හරි type කලොත් ඒ search term එක විතරක්ම තියෙන result විතරයි දෙන්නේ. තේරුනාද මන්දා.....
"dog facts for kids" කියල Google එකේ ගහලම බලන්න කෝ. එතකොට තේරෙයි.
That is very low compared to many search terms, anything under 100 is what I tend to call the low hanging fruit. Whereas anything under 200 is more than achievable to get rankings under, in particular as your website starts to gain authority.
The one thing that I don’t love about the search term “benefits organic milk” is that it does not make all that much sense. One of the key qualifiers for a keyword when you choose it, is that it must make sense GRAMMATICALLY.
ඔන්න මැදින් පොඩි ad කෑල්ලකුත් දැම්ම
So I am going to fix this phrase and perform another search in Jaaxy.
benefits of organic milk
Benefits OF organic milk does, but there is 263 competing pages for that term so I will likely face a bit more competition than originally realized as Google will typically rank terms with and without terms like of, and, to, by, etc...as one.
So in reality the term “benefits organic milk” has just 263 competition which is quite a bit more competitive than (but still possible).
Instead I am going to chose the term “organic milk benefits”. It only has 62 competing pages and it makes a whole lot of sense to me. There is nothing worse than trying to target an awkward search term that doesn’t make sense within your content. I don’t recommend doing it. If I were to choose the first term, I would have added the ‘of’ to the phrase.
There we have it. I am going to aim to get “organic milk benefits” ranked...
Before I do so however, I want to do one more thing that can extend your keyword reach through the extension of a long term niche.
To do this, I type my keyword in Google. The cool thing about Google is that as you are typing in any given term, it will give you suggestions of longer tailed keywords.
Here is an example:
Google typically reveals the most popular sequence first, so I will assume that people are looking for organic milk benefits for their children. That term doesn’t make sense, so I am going to see if people are typing in:
“organic milk benefits for children”
I plug in “organic milk benefits for” to see what Google instant brings up.
Sure enough, children is first. It has also given me some more writing topics to come up with (for girls, pregnant women). I could definitely target those keywords at a later time.
I have a feeling this term does not have much competition, if any. I plug the term into Jaaxy and as you can see, this term has even less competition.
So my focal search term has evolved into the term:
organic milk benefits for children
That is my writing topic...I don’t know anything about it just yet, but wish me luck. :)
If you can get 10 rankings under 10 keywords that get 100 searches per month, that is far better than getting 3rd page rankings under 10 keywords that get 1,000 searches per month. That is my personal approach.
Creating the Actual Content
This is where most of my data and information was captured from:
http://www.cdr.wisc.edu/news/pdf/SCIENCE BEHIND REPORTED BENEFITS OF ORGANIC MILK.pdf
http://www.organicmilk.co.uk/index.cfm/e/benefits.health
Now I want to structure what my actual article will look like. There is no “one way” to write an article, so you do not have to follow this technique exactly. Here is what I want my article to look like.
- Introduction to Organic Milk and Child health
- Outline the benefits of organic milk
- Where you can get organic milk
- My conclusion on the overall concept.
Writing the Article Out.
When I write, I try to do so naturally. Although this topic is not one of main interests nor is it my passion, I did my best to make my article personal and aimed to connect with my audience.
I didn’t spend 2 hours making it perfect and it probably isn’t.
However, I personally would rather get my content out there and adjust after the fact than to try to make it perfect on the very first attempt. In other words, I would rather submit a post in 2 hours that is not quite perfect than to submit one that I have tried to make perfect and spent days trying to perfect.
A few quick “socialize” tasks...
The next things that I did was to share the on Twitter, Google+, Pinterest and Facebook.
This literally took me less than a couple of minutes to socially share my post on all of them.
This is important though as it can lead to quicker indexing of your content, more traffic, better rankings, and more conversations and sharing within your actual article (which can further boost rankings).
Fast forward 19 Minutes...
Some of you may find this hard to believe, so I am going to provide you with some conclusive proof as to how quickly you can get ranked.
Would you believe me if I told you that I was able to get the #1 ranking under my target search term in a mere 19 minutes and to this day, it is ranking #1 overall?
Believe me, it happened. I have PROOF.
Here is where it gets really awesome; Mass Search Engine Exposure!
Google.com (#1 Overall Ranking)
Bing.com (#2 Overall Ranking)
If my calculations are correct, that is a 99% search engine market reach. These SEO techniques worked then, they work today, and they will continue to work 6 years from now.
No backlinks required. No focus on keyword density. No tricks or illusions.
This has lead to $1,000's in free traffic and although I am not monetizing this, it could have lead to $1,000's in income (and likely daily sales) from writing ONE article.
Now it is your turn. Get out there and show me what you got. Research a keyword within your niche and submit an article and see what sort of rankings you can get. I think you will be warmly surprised.
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